Wells Fargo wanted to promote its Active Cash® credit card on social. So we created content that felt native to the feed and tapped into culture, all while navigating the legal landmines that come with advertising a bank.
Man on the Street
For our first series, we took “Would You Rather?” to the streets of New York, asking people to choose which purchases they’d rather earn cash back on.
The catch? With the Wells Fargo Active Cash® Card, you don’t have to choose. You earn 2% cash rewards on purchases. (I would say all purchases, but I know better, Wells Fargo legal.)
Worth a 2% Shot
For our next social campaign, we encouraged people to spend on the weird trends they’d always been curious to try. Because even if they lost their dignity in the process, at least they earned 2% cash back rewards.