Well’s Fargo wanted to promote their Active Cash Card on social. So we created videos that felt socially native and culturally relevant all while avoiding all the legal landmines associated with promoting a bank.
Man on the Street
For our first set of videos, we hired a host and play a game of “Would You Rather?” with random people on the streets of New York.
Worth a 2% Shot
For our next set of videos, we encouraged people to try those weird trends they were intrigued by. After all, even if they aren’t want you expected (aka a bad decision) you still earn 2% cash back on them.