La Quinta is a favorite for weekend getaways. But during the week, their rooms were sitting empty. So we turned our attention to the people who travel midweek for work—nurses, builders, teachers, and other hard-working doers who spend their days on their feet and their nights on the road. We gave La Quinta a voice that understood them: funny, honest, and rooted in the little things that make a work trip better while adding a little well-earned leisure to their time away. Like a surprisingly meaningful hotel waffle.
Waffle Shift Activation
We discovered something shocking:Our breakfast hours were designed for people on vacation. Not for nurses or builders ending a night shift. The Waffle Shift—a 24-hour waffle bar open every Wednesday across La Quinta hotels.
Business Social
And of course we didn’t forget our loyal weekenders and leisure travelers.
Social - Evergreen and Leisure
Collateral
