When you pre-rinse your dishes before loading them into the dishwasher, you waste up to 20 gallons of water every time. And this small habit is contributing to a large water crisis in our lakes and rivers. Finish Quantum wanted to bring awareness to this problem and encourage people to #SkipTheRinse. First, we created print ads to show the dire reality of the water shortage.
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GeoTag the Water Crisis - Earth Day Activation
On Earth Day, we wanted to bring the water crisis to the forefront of the conversation. So we used the GeoTag function on Instagram and flooded everyone’s favorite lake and river destinations with videos of people pre-rinsing their dishes. People could no longer ignore the water waste, because we showed them exactly where it was happening.