How did Milano Cookies become the star of the Oscars when they weren’t invited?
Unfortunately Milano Cookies’ invitation to the Oscars was lost in the mail. However, we still wanted to be part of the fun. So we did the next best thing, we joined the conversation on Twitter. On the night of the Oscars we recreated the hottest red carpet looks in real time on our cookies. We shared the pictures to Twitter before the stars finished their red carpet walk.
PRESS
PEOPLE DAILYMAIL YAHOO! NEWS DELISH MOBILE MARKETER FOODSIDED THE TAKEOUT
RECOGNITION
Andy Award Gold- Craft
Effie Gold Winner -Social Media
One Show Shortlist
Named Best in Class by Twitter
PRE-SEEDED CONTENT
To tease our live event, we recreated iconic red carpet looks from past award shows and post them on Twitter. We also created a making of video to show a little behind the scenes excitement.
